#362: Discovery Vitality: Behavioural Change Programme is resulting in Healthier Lifestyle through Generous Rewards
Celeste Williams is Head of Marketing for\xa0Vitality\xa0South Africa.\xa0 Celeste shares generous performance statistics on how this leading programme changes behaviour of its members.\xa0
\nWith over 40 million members worldwide in 40 countries,\xa0Vitality\xa0is a well known brand in the Healthcare industry.\xa0
\nThrough this interview, we learn how innovation, gamification and a relentless focus on a shared value model reframes the term \u2018loyalty\u2019 and can prove engaged members live longer.\xa0
\n\xa0Discovery\xa0has a high performance culture which lives the\xa0Vitality\xa0way and this shines through in how\xa0Vitality\xa0rewards its engaged members so handsomely.
\nShow Notes:
\n\n2) Discovery
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