#361: Cathay Pacifics Lifestyle & Wellness Innovations (Short Summary Show)
Cathay Pacific is an extremely innovative brand who have developed innovative new ways to engage with fliers and members through WhatsApp, virtual reality and social channels..
\nIn this week\u2019s episode of Let\u2019s Talk \u201ca little\u201d Loyalty,\xa0Tom\xa0highlights the lifestyle and wellness innovations\xa0of the Cathay Pacific Airways Program, from the original podcast hosted by Paula Thomas and featuring\xa0Paul Smitton, Former - Director of Customer \u2013 Lifestyle at Cathay Pacific Airways. \xa0
\nPaula explains Cathay\u2019s new brand positioning, as well as its newly-launched lifestyle proposition and insurance product, which focuses on total wellness, rewarding its members with air miles for setting and achieving health and nutrition goals.
\nHosted by\xa0Tom Peace.
\nShow Notes :-
\n\n2)\xa0Cathay Membership
\n3)\xa0Paul Smitton - Former Director Customer Life Style
\n4)\xa0#189: Cathay Pacific Airways Launches Lifestyle & Wellness Innovations