#348: The Points Guy Highlights Customer's Loyalty Expectations and Needs
This episode features an industry legend - Brian Kelly, who is well-known to millions of people as the \u201cPoints Guy\u201d \u2013 the original travel influencer.
\nBrian dramatically changed our industry when he took his lifelong passion of creating an extraordinary lifestyle for himself using his loyalty points, and created an entire empire around helping other people to do the same.
\nBrian joins us on "Let's Talk Loyalty" as an industry voice who is truly passionate about helping consumers \u201clearn, earn, and burn\u201d their loyalty points \u2013 particularly in the US and UK markets where the Points Guy businesses operate.
\nListen to learn Brian's insights on the importance of CONTENT as a lever that I believe many loyalty program owners haven\u2019t yet used as a brilliant way to differentiate themselves from competitors and engage their members.
\nHosted by Paula Thomas
\nShow Notes:
\n1) Brian Kelly
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