#339: Unlocking Irrational Loyalty
This episode explores loyalty from a strategic marketing perspective \u2013 learning what drives loyalty as an outcome and as a feeling, rather than any one particular loyalty programme.
\nOur guest is Jason Foo, the Founder and CEO of London-based agency BBD Perfect Storm, which specializes in brand and culture transformation, with a goal of unlocking \u201cirrational loyalty\u201d for its clients from their customers.
\nJason is also a Global Board Director and Treasurer of the Marketing Society, a Marketing Fellow and is on the Advisory Board of the Alliance of Independent Agencies.
\nListen to enjoy Jason's insights and loyalty strategy inspiration, with a healthy dose of mischief.
\nHosted by Paula Thomas.
\nShow Notes:
\n1) Jason Foo
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