Podcasts Business Let's Talk Loyalty #337: Panera Bread Shares Subscription Insights - Its Powerful, Disruptive Approach to Customer Loyalty (Short Summary Show)

#337: Panera Bread Shares Subscription Insights - Its Powerful, Disruptive Approach to Customer Loyalty (Short Summary Show)

Published: Feb. 6, 2023, 9 p.m.

Key insights from Meenakshi Nagarajan, SVP, Recurring Revenue and Loyalty from Panera Bread, a US bakery chain of over 2,000 cafes and one of the restaurant industry\u2019s largest loyalty programmes.

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In early 2020, Panera Bread dramatically changed the loyalty industry with a disruptive subscription proposition, offering unlimited coffee for just $8.99 a month.

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Tom Peace, from The Loyalty People, shares his thoughts on this innovative approach to QSR customer loyalty, several years ahead of other brands who are only now looking at a subscription based model.

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Hosted by Tom Peace. 

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Show Notes:- 

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1)  Meenakshi Nagarajan

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2)  Panera Bread 

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3)  #169: Panera Bread Shares Subscription Insights - its Powerful, Disruptive Approach to Customer Loyalty.