#331: Loyalty Trends, Gamification and Subscription with Epsilon's Vice President of Loyalty Strategy (Short Summary Show)
Key insights from https://www.linkedin.com/in/brad-macdonald-ba66014/ (Brad McDonald) - https://www.epsilon.com/us (Epsilon\u2019s) Vice President of Loyalty Strategy, from his interview in December 2021.\n\nhttps://www.linkedin.com/in/tom-peacethe-loyalty-people/ (Tom Peace), from https://www.theloyaltypeople.global (The Loyalty People,) shares his thoughts on how these predictions have held up and what\u2019s going to win through 2023. Of particular interest is the growing customer need for emotional connections with their loyal brands and the move towards subscription based loyalty programmes.\n\nHosted by Tom Peace\n\nShow Notes:\n\n1) https://www.linkedin.com/in/brad-macdonald-ba66014/ (Brad McDonald, Vice President of Loyalty Strategy at Epsilon)\n\n2) https://www.epsilon.com/us (Epsilon)\n\n3) https://letstalkloyalty.com/165/ (#163: 2022 Loyalty Trends, Gamification and Subscription with Epsilon's Vice President of Loyalty Strategy)\n\n4) https://www.linkedin.com/in/tom-peacethe-loyalty-people/ (Tom Peace)\n\n5) https://www.theloyaltypeople.global (The Loyalty People)