#277: Young Warriors Use Loyalty Levers for Maximum Impact (Short Summary Show)
The "https://www.yuwaah.org/youngwarrior (Young Warriors)" movement was created to leverage loyalty mechanics for a social cause rather than a commercial one. \n\nThey created a social currency that recognises those who are taking action to educate, inspire and reassure their communities how best to protect themselves and their families against Covid-19.\n\nThis short summary show explains how Unicef's "Generation Unlimited" is harnessing Whatsapp to share knowledge and drive the maximum impact against the Covid pandemic. \n\nShow Notes:\n\n1) https://www.yuwaah.org/youngwarrior (Young Warriors)\n\n2) https://www.linkedin.com/in/madanpadaki/ (Madan Padaki)\n\n3) https://letstalkloyalty.com/129/ (Full Interview with Madan Padaki)