#275: Gamification Guru Explains Psychological Drivers of Engagement
This exciting episode features the author of a fascinating book called \u201cActionable Gamification\u201d by Yu-Kai Chou.
\nYu-kai is one of the earliest pioneers of gamification and is a regular keynote speaker and lecturer on gamification at organizations including Stanford University, Google, Tesla, and Boston Consulting Group, among others.
\nYu-Kai's insights came from many years as a gamer and realizing the strategic value that the best games offer to their players.
\nHis \u201cOctalysis Framework\u201d has become the bible for many brands who aspire to the extra-ordinary levels of engagement that true gamification can achieve.
\nListen to enjoy this masterclass in gamification and how it applies to us as loyalty marketing professionals.
\nShow Notes:
\n1.) Yu-kai Chou
\n\n3.) Get the Actionable Gamification book by Yu-kai Chou here
\n4.) Metablox