#26: Australias Favourite Loyalty Programme - flybuys 5 Lessons Learned in 25 Years
Coalition programmes are notoriously difficult to get right. Managing partners, data and a compelling value proposition are extremely difficult to do \u2013 but the power and potential of these programmes is extra-ordinary \u2013 as proven by flybuys Australia when it recruited a million members in its first week alone!
\nPhil Hawkins is Operations Director for flybuys and has spent much of his career supporting its incredible success.
\nIn this episode of \u201cLet\u2019s Talk Loyalty\u201d Phil talks us through 5 lessons he has learned about loyalty marketing over the last twenty-five years.
\nShow Notes:
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