#246: Getting Loyalty Unstuck in 2022
In many ways, today's loyalty landscape looks a lot like it did 40 years ago! So why is that? And how can businesses truly win over their customers' hearts and minds to excel in today\u2019s fiercely competitive world? The answer lies in a relentless focus on consistently caring for those customers more powerfully and more authentically than ever before.
\nLoyalty is more than just a focus on the transactional management of your relationships.
\nIt starts with companies being loyal to customers first, while also fully supporting their people and their investors as equal stakeholders through these increasingly turbulent times.
\nThis is one of the ways that the loyalty industry can become \u2018unstuck\u2019, according to today's guest. Phil Rubin, founder of Grey Space Matters, has more than 25 years\u2019 experience driving growth for premier global brands and he joins me today to share his latest ideas that stakeholder capitalism and profitable business practices can be a force for good.
\nShow Notes:
\n1) Phil Rubin
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