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Del Taco is the world's second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth.

In this episode of Let\u2019s Talk Loyalty, Erin Levzow joins us to share her industry-leading insights and ideas from their "Del Yeah!" program which has already won prestigious awards - including B2C app of the year and the Gold Award for Loyalty Strategy.

Learn how Del Taco has created such a compelling mobile app featuring Del Yeah! Rewards to truly attract and retain its customers.

This episode is sponsored by Cheetah Digital.

Show Notes:

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1. Del Taco
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2. Del Yeah! Rewards
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3. Erin Levzow
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Time Stamps:

03:00 - Erin\u2019s favorite Loyalty Program

10:15 - Del Taco's Context

11:22 - Del Taco\u2019s Loyalty Program Concept

17:30 - Membership figures for Del Taco\u2019s programs

18:34 - Pareto Principle perspectives

22:40 - Erin's knowledge gained while working in Las Vegas

31:03 - Replatforming Del Taco\u2019s program

34:53 - Del Yeah Rewards' future priorities

40:15 - Del Yeah Rewards Perspective on Metaverse