#229: Coalition Loyalty in Colombia (Short Summary Show)
\u201cTo make the customer fall in love with the brands.\u201d This is how Alejandro Gonzalez Saul, CEO of Puntos Columbia described the purpose and goal of this market-leading loyalty program operating as a coalition in Colombia.
\nIn this short summary show, "Let\u2019s Talk Loyalty" looks back on a fascinating conversation with the true loyalty market leader in Colombia to understand its impressive proposition and performance.
\nListen to learn some of the secrets that Alejandro shared that drive the incredible success of "Puntos Colombia" in the South American market.
\nShow Notes:
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