#22: Driving Loyalty Using CX or "Customer Experience" Mindset
CX \u2013 or \u201ccustomer experience\u201d has exploded in recent years as a powerful business tool that truly drives customer loyalty and advocacy \u2013 not \u201cjust\u201d using structured loyalty programmes, but by re-engineering your whole business in order to delight customers.
\nToday\u2019s episode of \u201cLet\u2019s Talk Loyalty\u201d features an interview with Michael Killeen, founder of the \u201cCX Academy\u201d to figure out why so many companies are appointing CX professionals in their senior management teams, and how we as loyalty professionals can leverage our expertise in customer retention in order to lead CX initiatives.
\nListen to learn what brands are seen as the global leaders in CX and how you can upskill and apply similar powerful frameworks in your company.
\nShow Notes:
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