#188: VodaBucks: Loyalty Programme of South Africas Vodacom Group (Short Summary Show)
In this short summary episode, I am looking back on an interview with George Mendes, Chief Officer Consumer Business with Vodacom in South Africa.
\nLaunched in mid-2020, I spoke with George just a few months after the launch of VodaBucks, a programme that researched the best loyalty concepts from around the world in order to develop a winning strategy.
\nThe programme includes impressive partnerships with a portfolio of brands across the country, using gamification to engage customers in a very economically diverse country.
\nShow Notes:
\n1) Episode #63: Vodacom South Africa Launches Vodabucks
\n2) Jorge Mendes - Chief Officer: Consumer Business, Vodacom Group Exco Member
\n3) Vodacom
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