#183: Denmark's Salling Group Customer Program's Highly Successful Launch
In this week's episode, we explore the launch of a customer reward program by Denmark's largest retailer.
\nWe are joined by Andras Szocs, Head of Customer Programs and Center of Excellence for The Salling Group.\xa0
\nAs Denmark's largest retailer, The Salling Group serves over 11 million customers per week and operates more than 1,400 retail locations including restaurants, discount and grocery stores and coffee shops.\xa0
\nSzocs led development and execution of a new customer program in mid-2020.\xa0
\nHear how they arrived at taking the less traditional route with this company-wide, fully-integrated digital marketing program, while keeping the program unique to the brands.\xa0
\nWeaving in digital payments, coupons and gamification into the individual brand apps, The Salling Group apps have more than 1.2 million users in just over one year.
\nThis episode is sponsored by Cheetah Digital.
\nShow Notes:
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