#172: Vodafone's Very Me Programme - Partnerships Loyalty Strategy (Short Show Summary)
"Very Me Rewards" was launched by one of the UK's top telecommunications companies in 2018, as a non-points-based programme, instead leveraging partnerships and "share-able" rewards, to create an award-winning customer loyalty proposition.
\nListen to discover how Vodafone's "Very Me Rewards" is building loyalty in this ultra-competitive sector in the UK.
\nShow Notes:
\n1) Let's Talk Loyalty Episode 55 - Vodafone UK's Very Me Rewards Programme
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