#148: B2B Loyalty and Case Studies (Short Show Summary)
This episode is a short summary of my conversation with Dr David Cox, a loyalty practitioner who also boasts a PhD in loyalty marketing.
\nBased on the success and awards he has achieved for clients such as IBM, he shares what key tools he and his company Motivforce have used to drive such powerful commercial results.
\nHe also discussed the key loyalty trends that were emerging as a result of Covid-19.
\nListen for my short summary of episode #43 of "Let's Talk Loyalty".
\nShow Notes:
\n1) David Cox - CEO of Motivforce
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