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From insurance fraud to deceptive marketing to patient brokering, the largely unregulated field of addiction treatment is rife with unscrupulous and unethical\u2014even illegal\u2014business practices. Mark Mishek, JD, president and CEO of the nonprofit Hazelden Betty Ford treatment centers, and Marvin D. Seppala, MD, chief medical officer, join host William C. Moyers to discuss the need for industry reforms, professional standards and consumer protections. Until such reforms are in place, consumers should proceed with caution and ask pointed questions when seeking care.