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Bryan Sarff and Brian Paulsen look at highly successful and affluent people because they understand that if they help others address their problems, they'll be on the receiving end of favors from the people they helped.  It's called the Law of Reciprocity, and it can be a hugely helpful tool in getting what you want in business and in life.

Reference materials from CEG Worldwide and AES Nation (part of the Billionaire Intellegence Series) "The Power of Adopting a Reciprocity Mindset".