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Allen is the Founder and CEO of TrackMaven, a marketing analytics platform that enables creativity. Marketers user TrackMaven to measure and improve performance across every channel - so they can tie the details to the big picture. The platform is used by the NBA, Microsoft, Saks Fifth Avenue, and many more modern marketers.   

Allen is also the Author of The Creative Curve - a book that combines findings from the latest science on creativity with findings from interviews with two dozen of the world's modern creative giants ranging from the Broadway team to the founder of Reddit, and many more.   

To order Allen's book, visit: https://www.thecreativecurve.com/  

Follow Allen on social media:  

LinkedIn: https://www.linkedin.com/in/allengann... 

Instagram: Allen Gannett
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