April Cox of Rocky's Retreat
Over two-thirds of American households have at least one pet and the pet care market is one of the fastest growing sectors in the U.S. market. The millenial generation spends more on their pets than any prior generation and that spending is expanding.
\nApril Cox owns Rocky's Retreat, a boutique dog boarding company in Orlando, FL. They specialize in caring for dogs who are recovering from surgery or illness and who would benefit from the ONLY climate-controlled indoor pool in Florida. Their hydrotherapy classes assist pets with obisity, arthritis, and other disorders.
\nIn a rare appearance Producer Mark sat down with April to discuss the work Rocky's does with the pets in their charge. They discuss how April purchased the business, her woes with having the wrong software options, and how she is working to grow the company through marketing, staff selection, and picking the right tools to move forward.