How Starbucks Functions As A Bank

Published: June 10, 2021, 12:30 p.m.

A coffee shop disguised as a bank? Doesn\u2019t really make sense at first glance. Surprisingly, Starbucks does function a lot like a bank. In this episode, we\u2019re unpacking one of the most successful marketing strategies ever - The My Starbucks Rewards program and how it\u2019s allowing the global coffee giant to borrow large sums of money from its loyal customers, at a 0% interest rate.\xa0