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Attracting new lash clients goes beyond just handing out leaflets, posting pretty photos on Instagram and adding a few hashtags to the bottom of your posts. If you really want to drive more leads to your business, consider incorporating SEM (Search Engine Marketing) into your digital marketing strategy.

I\u2019ll be honest, I\u2019m not an expert in SEM, but I do know someone who is. Deirdre Andrews of Define Marketing joins me in this episode of Lessons of a Lashpreneur for an in-depth discussion all about SEM and how to utilize Google Ads for advertising your lash business.

Find out about:

• What SEM is and how Google Ads differs from Facebook marketing
• How to use Google Ads if you\u2019re on a tight budget
• Why Google Ads should be a part of your online marketing strategy

Want to learn more about how you can use Google Ads to grow your lash business?

Deirdre is offering a FREE Cheat Sheet sharing 8 Smart Strategies to Start a Profitable Google Ads Campaign that Turns Clicks into Customers \u2013 Grab yours today for FREE!

For more Google Ads tips and business motivation, you can follow Deirdre on Instagram @definemarketingblog

For more information and to explore other episodes go to:\xa0thelashpreneur.com/63\xa0