LOL 30: Does the Lash Industry Have an Expiration Date?
Although the lash industry is booming and doing better than ever, many lash artists are wracked with fear that the industry is stamped with an expiration date.
It\u2019s no secret that we\u2019re due to a recession in the US. A recession occurs every ten years, and the last one started in 2008. So, naturally, a lot of us are biting our nails in anticipation for the next one to strike. Plus, we\u2019re starting to see signs of the economy going south, so it\u2019s no surprise that this topic of recession is becoming more apparent in our forums, conferences, and anywhere two or more lash artists gather.
I have no doubts that a recession will have an impact on our industry. After all, our service is not a commodity like gas or milk. It\u2019s a luxury service. But instead of packing it in and calling it quits, I advise that you start preparing now so that when the recession raises its ugly head, you\u2019re more than ready for it.\xa0
In my latest blog post, I talk about how you can prepare for the looming recession by trying not to worry about the things that you can\u2019t control and start focusing on the parts of your life that you CAN control!
Find out about:
- Will the lash industry survive a recession?
- How lash artists and business owners can prepare for the recession
- The benefits of saving and not living outside your means
- The \u201clipstick effect\u201d theory and how it effects both women and our lash industry in a financial crisis
- How the recession will impact the lash industry in a positive light
If you\u2019d like me to feature you on our next Q&A day, head on over to thelashpreneur.com/coffeechat and ask me your lash biz question there!
For more information and to explore other episodes go to\xa0thelashpreneur.com/30