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Word of mouth marketing is the single most powerful and inexpensive way to generate new business. Countless studies have proved the effectiveness of social proof in closing sales. Over 70% of Americans say they look at product reviews before making a purchase.

This is what we call social proof. If we\u2019re going to get scientific about it, social proof is basically the concept that people will conform to the actions of others under the hypothesis that those actions represent the correct behavior.

The concept of social proof is nothing new. But if you ask me, it should be a key part of your marketing mix.

Fortunately, getting more lash client reviews, referrals and recommendations are a lot easier than you think. In this blog post, I share the #1 way to get more social proof for your lash business (you can thank me later!).

Find out about:

• What is social proof and why is it good for business?
• How to get more positive reviews, ratings and recommendations both online and in-person
• Why you should simply ASK people for reviews
• The benefits of creating a reward/incentive for referrals

Want more tips on how to get new clients into your lash business? Check out this blog post to find out how: 4 Ways to Get New Eyelash Extension Business Clients!

Thank you so much for listening to this episode and if you haven\u2019t done so already, please subscribe to the podcast and leave a rating or review over on iTunes\xa0or on your favorite podcast listening app\xa0- I\u2019d really appreciate your love and support!

For more information and to explore other episodes go to:\xa0thelashpreneur.com/28\xa0