LOL 25: Is social media enough of an online presence to grow my lash business?
Whether you like it or not, we live in a digital era. Sure, we\u2019re not all racing to work on our hoverboards (yet!) but almost everything we do, is done online and this includes our lash businesses!
But let\u2019s be real, most lash artists are reluctant to build a business model for the digital era. They might dip their toes in and have a few social media accounts that they post to sparingly in hopes of attracting new clients to their business, but they don\u2019t have any social media strategy in place.
Instead, they treat their business\u2019 social media page like a personal profile! And to make things worse, they\u2019re about two cute cat videos away from calling it quits because they don't see any results from their efforts.
I wanted to address this issue in more detail in episode 25 of Lessons of a Lashpreneur, where I answer the question: \u201cIs Social Media Enough of an Online Presence to Grow my Lash Business?\u201d
Find out about:
- Why every lash business NEEDS an online presence (i.e., a website!)
- Whether or not social media can be used for SEO
- How changes to Facebook\u2019s algorithm impacts your organic reach
- Understanding why social media isn\u2019t enough to grow your business
- Why you need a website that attracts the right type of clients
- Tips for developing the perfect DIY website
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If you want more clients and you know your website is not doing its job or even worse, you don\u2019t even have one\u2026 it doesn\u2019t have to cost $1000s of dollars to make a functional lash business website and you don\u2019t even have to be super tech savvy to get one set up and published. If you can access a web browser (which I\u2019m assuming you can since you\u2019re reading this) then you can create AND maintain your own website.
We have a BRAND-NEW online course called DIY Web Design where my go to web guru and I show you, step by step, how to go from none-to-done with your website. You literally follow our click by click process of getting a WIX website built, designed, and published. It couldn\u2019t be easier or simpler for even you self-proclaimed non-techy lash artists.
Head on over to thelashpreneur.com/DIY to learn more about this course that\u2019s transforming lash businesses!
For more information and to explore other episodes, click here.