How to Keep Clients Coming Back During a Recession

Published: Feb. 27, 2023, 8 a.m.

Worried about how a recession will affect your business?

\u201cIt\u2019s not that people are going to want to spend less money, they just want to get their money\u2019s WORTH.\u201d -Britt Seva\xa0

In today's episode, we're diving into the ONE thing that can make or break your business: the CLIENT EXPERIENCE. It doesn't matter if you're facing a pandemic, a recession, or a new competitor who just opened up down the street - if you can deliver an amazing client experience, your customers will keep coming back.

And I\u2019ve got the perfect guest to help us explore this topic, my good friend and someone who I aspire to be like pretty much every day - the incredible Britt Seva, of the Thriving Stylist Podcast!\xa0

She is a STELLAR business coach and strategist for hair stylists and salon owners and one of the top experts in the beauty industry on growing and scaling a beauty business.\xa0

In our interview, we'll be discussing how to WOW your clients every single time, what to focus on in your marketing, and how to stand out from your \u201ccompetition\u201d.

Britt is sharing her expert insights and practical tips for building a loyal client base, even in the toughest economic climates.

If you're struggling with marketing, feeling lost in a saturated market, or worried about losing clients in a downturn, this episode is a must-listen!\xa0

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Episode Highlights:

  • [14:21] What ways can you use social media to show potential clients what their experience will be like when they visit your business?
  • [25:45] Asking this simple question will allow you to wow your clients every single time.
  • [30:39] How your marketing could be turning away potential clients.
  • [34:09] Tips for what to talk about on social media that other business owners aren\u2019t.
  • [38:13] The importance of the \u201cin between\u201d guest experience that nobody\u2019s talking about!

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Britt Bio:

Britt Seva is an industry renowned expert business coach for salon owners and hair stylists

Her Thrivers Society membership program has helped more than 10,000 stylists from 6 different continents to systematically grow their clientele with sustainable marketing systems. Her revenue-generating insights have been featured in recognizable outlets such as Modern Salon Magazine and Beauty Launch Pad, and she\u2019s been hired to keynote events for well-respected companies like Rosy, Eufora, and Sola Salons.

Based on the real-life experience of leading a single salon team to over $3 million in annual revenue while still in her 20s (top 5% of salons nationwide) to now running her own multi-million dollar education company, she and her team reach millions of beauty industry professionals with their Thriving Stylist podcast and social media outlets.

Through their proprietary 4 Stylist Archetypes coaching system, Britt and her team can help any stylist or salon owner who is experiencing unstable or inconsistent client growth to immediately stabilize and scale their income while gaining more free time and peace of mind.

Britt Seva Instagram: @brittseva\xa0

Website: www.thrivingstylist.com