How to Build a Clientele in a Small Town
Building a successful lash business in a small town can be tough. There are a lot fewer people in a smaller community, which makes finding new clients tricky. However, building a loyal clientele in a small town is easier than you think. You just need to know how to market your services in a small-town environment.
In episode 21 of the podcast, I answer the burning question - how can you build a clientele in a small town?
Find out about:
- Key differences between marketing a lash business in a small town Vs. a big city
- Online strategies to establish a clientele in a saturated and non-saturated market
- The importance of building personal relationships with customers in a small-town environment
- Why you should always highlight your clients in your social media posts
- How to build trust in your brand within a tight-knit community
- Marketing tips for competing against other lash extension businesses in the same small town
- How to develop an in-person strategy that\u2019s going to attract more clients for your business
- The value of multi-level marketing and cross-trading with other small-town businesses
- Why you need to place a heavier award on in-person referrals
- The importance of finding your niche in a highly saturated market
If you'd like to learn more about how to market your lash business and how to build a clientele, I teach in depth on marketing inside of my group coaching program, The Lashpreneur Society. We only open registration up to new members a couple of times a year, so you'll want to sign up for our waitlist at www.thelashpreneur.com/society to be the first to know when doors open again!
Visit\xa0thelashpreneur.com/21\xa0for more information on this episode.