Business Beyond the Chair with Kayla Hertz of Educated Artistry
On this week\u2019s episode - I\u2019ve collaborated with a fellow lash podcaster, Kayla Hertz of Educated Artistry podcast! Kayla and I connected on Instagram recently and started talking about what we\u2019re noticing in the industry by way of what to do once you\u2019re fully booked.
We have both seen and even experienced first hand that the traditional lash artist career path is start a business, become fully booked, then hire a team, become an educator and/or start a product line. Sound familiar? \xa0 Of course it does! It is what 99% of our industry plans to do when they first go out on their own. But reality is MUCH different than what our naive dreams of creating an empire look like when we first go out on our own.
So Kayla and I decided to do a two part episode to speak to all of the opportunities you could pursue beyond trading your time for money as a service provider.
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Part 1 of this episode can be found on Educate Artistry\u2019s podcast so before listening to this episode, go check out Kayla\u2019s Educated Artistry podcast titled \u201cBusiness Beyond the Chair\u201d or follow her on Instagram @educatedartistrypodcast where Kayla and I are breaking down the different legal options to build out your team and the difference between Booth renting vs Contractors vs Employees, and then come back and check out part 2 of our Business Beyond the Chair series right here on the Lessons of a Lashpreneur Show. In part 2 - we do a deep dive into the various different opportunities to take your passion for the beauty industry and scale a business beyond you trading your time for money. Kayla and I deep dive on product lines, becoming an educator, coaching, podcasting and even becoming a beauty industry influencer.
If you\u2019re interested in learning how to build a team legally and profitably, I encourage you to get on the waitlist for my Momentum Mastermind to be notified when we open up applications again in late spring: www.thelashpreneur.com/mastermind\xa0
\xa0Episode Highlights:[15:00]Why building consistent relationship with your clients is ideal for your business
[16:00] The Implication behind the law of reciprocity
[17:10] What are the 2 common sales objection in business
[25:19] How to grow a team legally and profitably
[44:01] The importance of thinking outside the box
[47:00] How to handle the imposter syndrome