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Published: March 25, 2024, 7 a.m.

In episode 2 of Lessons of a Lashpreneur I shared with you about how lash artists are killing their chances with the Instagram algorithm by prioritizing popularity over profitability. This is not how you should be utilizing social media for your business.

You need to prioritize profitability over popularity.\xa0

You are using social media marketing in a way that's actually making it harder for you to get clients finding them on social media

If you are constantly concerned about your number of followers more than the quality of your posts \u2013 then you have got things backwards.

So I wanted to bring back an episode from 2019 that I've referenced at least 10+ times in the last few weeks that some of you may never have heard so you can start to really understand how to start attracting actual clients to your business using Instagram.

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In this week\u2019s episode I\u2019m going to talk to you about:

• What big mistakes you are making in your social media marketing

• How to maximize your exposure and your effort

• And, how to get clients off your app and into your business

\xa0 To do all this \u2013 you need to start with an INSTAGRAM CLEANSE!!!

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But I\u2019ve finally reached 1,000 followers, why would I do an Instagram cleanse??!

I can practically hear you crying this from reading the title of this episode alone.

But it\u2019s okay, I\u2019ll explain all. Get ready, because in this episode of Lessons of a Lashpreneur I\u2019m going to get REAL honest about how an Instagram cleanse is essential for the growth of your business.

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Why do I need an Instagram cleanse?

If they are not a potential customer of yours \u2013 or they\u2019re a dude! Or a bunch of tweezer manufacturers\u2026or anyone who is NEVER going to be your customer, then they are not helping you extend your reach or purchase from you.

So, if you have 1,000 or 2,000, 8,000 followers and you own a solo brick and mortar business \u2013 you have a lot of clicking ahead of you.

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If they are never going to be your customer \u2013 then ELIMINATE them.

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You\u2019ve got to get real. It\u2019s no longer social media for your personal use. We want to get our marketing in front of the right people. All these fake followers, tweezer manufacturers, lash brands are all people getting in the way of people who would actually want to become a customer of yours.

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I don\u2019t care about popularity, I don\u2019t care about numbers and I hope you don\u2019t either.

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If you\u2019ve gone from 1,000 followers to 100 followers because of this cleanse, then you now have 100 potential clients that your posts are more likely to show up in their feeds. Not those 1,000 people who have no interest in your business.

That does nothing to grow your business and it wastes your time. So stop wasting your valuable time coming up with posts, editing photos, crafting captions, getting the right hashtags, to then have nobody see your posts!\xa0 That\u2019s because the only people that like your posts are other industry professionals, lash brands and beauty industry. And, that does NOTHING to grow your business.

You all DM me and say that social media doesn\u2019t work. Well if I go into your social media account and the first thing I find is industry pros, or anything that says, lash, hair or make-up in the name, then I know you are not targeting the right followers \u2013 and that is why your social media is not working.

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It doesn\u2019t matter who you follow. It\u2019s about who follows you.

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How does the Instagram algorithm actually work?

Instagram sends out your post to a test section of your followers. If that test sample shows that people engaged with your post, then the algorithm will send it out to another test section of your audience. The more valuable it is, the more likely it is to show up in more of your followers\u2019 feed. If that test section doesn\u2019t engage, then it won\u2019t get sent out to more people.

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Instagram works off engagement.

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If you spend longer in the app you are going to get more exposure to ads \u2013 so Facebook/Instagram can charge more to advertisers. That\u2019s how they make their business.

Instagram\u2019s social reach is between 1-3%. If you have 100 followers, only 1-3% will actually see your posts. For our Instagram account, we have 30,000 followers and our reach is way less than 1%. The more followers you have can actually work against you.

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But we have a really targeted audience \u2013 and we are constantly cleansing. It may sound harsh, but that\u2019s how the algorithm works. \xa0

Go back to episode 2 of\xa0Lessons of a Lashpreneur \u2013 How You\u2019re Killing Your Chances With The Instagram Algorithm to learn more about how Instagram works.

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Why am I not getting engagement?

If you\u2019re not using any captions, or hashtags, and are not responding to comments and are just posting an emoji of a butterfly \U0001f98b and a close-up eye shot\U0001f441\ufe0f, then of course you are not building engagement.

What am I supposed to engage with? Do I reply with a caterpillar emoji?? \U0001f41b. That\u2019s not engagement. \U0001f644

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What about other lash artists that follow me and engage? I can\u2019t get rid of them?

Yes, all those lash artists and friends may be great for community, but how are you supposed to get accurate data on what posts are successful and connecting with customers if it is getting watered down by lash artists who are engaging with you on EVERYTHING.

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You need to eliminate ANYBODY and EVERYBODY who is not a potential customer. Even if they are your supportive Auntie who lives in Boca \u2013 they have got to go.

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It\u2019s not personal, it\u2019s business. Let your friends follow your personal account or pick up the phone and call you.

Your social media marketing is supposed to create a relationship with the customer. To do that \u2013 you need to hear from them and find out what they want.

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• Do they want to know your story?

• Do they want before and after shots?

• Do they want inspirational quotes?

• Do they want community?

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We can\u2019t know any of that \u2013 without that data.

Data is everything if you want to grow your business.

How can you make informed decisions about how to market to a potential customer if you don\u2019t know what it is they want to see or hear from you if you are not getting accurate data?

If you want to know what potential customers want from you \u2013\xa0 and you can\u2019t experiment with that \u2013 until you have the right audience.

Lash artists are drawn to all those close-up eye shots. But, potential customers aren\u2019t. You will keep thinking this is what your audience wants and keep posting more and more eye shots. What you really need to do is find out what it is your audience wants, but you have all these other people muddying up the waters.

I know I keep telling you to engage with your audience \u2013 but you have the WRONG AUDIENCE.

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So, if you have low engagement you either have the wrong audience and the wrong followers or they don\u2019t value your posts.

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You can find out which, by doing an Instagram cleanse.

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How do you remove followers?

I know some of you are going to resist this and I challenge you to DM me and tell me \u201chang on I\u2019ve already taken off 200 followers and I haven\u2019t found a difference?\u201d

Well, let me tell you, we have had so much success with members going through and being BRUTAL with eliminating followers and cutting 8 or 900 down to 200.

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They\u2019ve said;

\u201cI\u2019m getting more engagement and more interaction from people I didn\u2019t even know were potential customers and I\u2019m getting DMs.\u201d

Trust me, there is a method to my madness.

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How do I start?

1. Go to your profile page on your app

2. Click on number of followers

3. Tap on that number

4. On the right-hand side, you\u2019ll see three little dots

5. Tap that and you should have the option to remove follower

6. If you don\u2019t, you\u2019ll have to go into their account and block that follower instead

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Wait, blocking is way too harsh?

If you block them, you won\u2019t even come up when they search for you. And, if that sounds harsh \u2013 well it doesn\u2019t matter as they aren\u2019t ever going to be your customer. Plus, they don\u2019t know that you\u2019ve blocked them.

I recommend for any spammy manufacturers you just block them.

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What will happen once you cleanse your Instagram account?

Once you\u2019ve cleansed your customers into actual potential customers, you will start to notice an increase in engagement, more traffic to your website, views on your stories \u2013 all those good things you want from social media because you have the right, targeted audience.

You\u2019ll start getting true data about what your audience wants from you. Then, you\u2019ll start getting real engagement. More of your posts will be getting seen and more DMs will start coming your way.

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You need to utilize social media so you can get a return on your time and energy it takes to post. Start getting numbers that translate into dollars. \xa0

Go do your cleanse and let me know how it works for you over on my\xa0Instagram account!

ALSO - this week is our last week for accepting applications for the Momentum Mastermind! If you are interested in growing and scaling your business to multiple six and seven figures with a team, head on over to www.thelashpreneur.com/mastermind to schedule a call with me and let's talk about the program!