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b'Amazon is now responsible for 70% of product search in the United States, and Amazon Business, the company\\u2019s B2B unit, is now Amazon\\u2019s fastest growing division which accounts for over $25 billion in annual sales.\\xa0The ecommerce juggernaut\\u2019s growth accelerated dramatically during the global COVID-19 pandemic, leaving traditional product manufacturers and resellers (distributors, retailers, and others) with an urgent call to action to take advantage of the marketplace.\\nQuestions persist on whether Amazon is a competitor or compelling sales channel \\u2013 or maybe, it\\u2019s both? Many companies have questions on how (and whether) to embrace an Amazon selling channel.\\xa0With the marketplace\\u2019s emergence as the world\\u2019s No. 1 search engine, these issues are more pressing than ever.\\xa0\\xa0\\nIn this episode, our host, Tim Ahlenius, tackled these questions with Brian Beck, author of the breakthrough book \\u201cBillion Dollar B2B Ecommerce\\u201d and managing partner at Enceiba, the industry\\u2019s only Amazon agency focused on B2B companies.\\nThis podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen them!\\nConnect with:\\n\\nLessons for Tomorrow: Website // Twitter // Instagram // Facebook\\n\\n\\nTim Ahlenius: LinkedIn // Twitter\\n\\n\\nBrian Beck: LinkedIn // Twitter'