How to Stay True to Your Brand
b'In this episode of Lessons for Tomorrow join Tim Ahlenius, VP Strategic Initiatives at Americaneagle.com, as he speaks with Al Keck, CEO & Founder of Infinity Nation, UK, to discuss digital marketing insights from the past, to apply in the present, to achieve success in the future.\\xa0Tim and Al dive right in to share valuable insights on the importance of understanding your audience, how to invest in those customers to ensure repeat business and increase lifetime value, and how to pivot and\\xa0diversify\\xa0your marketing strategies to remain relevant in such a quickly evolving ecommerce market. You will walk away from this episode with three actionable ways to stay true to the core of your brand.'