Seth Tibbott talks about turning Tofurky into a success story. (4/6/20)
Success didn’t happen overnight for Tofurkey founder and CEO Seth Tibbott. It took 15 years of consistent failure. In his new book “In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool” Seth describes how as a self-described hippie with no business training grew a $2,500 startup into a global brand and helped bring plant-based foods into the mainstream in the process. Join us for a look at an unlikely success story in this installment of Leonard Lopate at Large on WBAI.