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Nancy Duarte is the CEO of Duarte Inc. and has helped create over 250,000 presentations for influential business leaders across the globe, including Apple, TED, the World Bank, and Al Gore\u2019s An Inconvenient Truth. She\u2019s also written six best-selling books, and her TED talk has garnered over 3 million views. She regularly contributes to HBR, MIT-Sloan, and Forbes, and her books are essential reading in leading business schools worldwide. In today\u2019s episode, we discuss:

\u2022 Why empathy is at the heart of everything Nancy does

\u2022 Why you\u2019re presenting more often than you think

\u2022 Tactics for creating interesting presentations and telling better stories

\u2022 The concept of a \u201ctorchbearer leader\u201d and why it\u2019s important

\u2022 Strategies for overcoming stage fright and nerves

\u2022 Tips for communicating and presenting remotely

\u2022 How Nancy landed Apple as a client and what she learned

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Find the transcript at: https://www.lennysnewsletter.com/p/storytelling-with-nancy-duarte-how

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Where to find Nancy Duarte:

\u2022 Twitter: https://twitter.com/nancyduarte

\u2022 LinkedIn: https://www.linkedin.com/in/nancyduarte/

\u2022 Website: https://www.duarte.com/

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Where to find Lenny:

\u2022 Newsletter: https://www.lennysnewsletter.com

\u2022 Twitter: https://twitter.com/lennysan

\u2022 LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) Nancy\u2019s background

(03:25) The insane number of presentations Nancy has helped create

(04:52) The most memorable presentation of Nancy\u2019s career, and what it taught her

(07:04) The lasting impact of working with Al Gore

(09:00) How Nancy landed Apple as a client

(11:44) How working with Apple informed future presentations

(16:22) 3 things to remember when creating a deck

(17:33) The importance of empathy

(20:29) Empathy in action

(22:40) Why internal presentations are so high-pressure

(23:09) Signs you\u2019re doing a good job making the audience the hero of the story

(25:38) The structure of great talks

(28:08) Lessons from great historical speeches

(30:02) You\u2019re presenting more often than you think

(32:07) How Nancy uses this story structure in her marriage

(35:00) The framework What is? What could be? What is the ideal bliss?

(36:07) The importance of visuals

(41:12) Slide-making principles (titles, organization, and more)

(45:46) The Minto Pyramid Principle

(48:02) Think and plan before diving into software

(50:00) The Duarte process for crafting presentations

(53:18) How remote work has influenced the way we communicate and present\xa0

(55:46) Strategies for overcoming stage fright and nerves

(1:01:10) The concept of \u201ctorchbearer leaders\u201d and why it\u2019s important\xa0

(1:04:54) The surprising truth about informal vs. formal production quality

(1:07:37) Examples of PMs telling great stories

(1:11:49) Lightning round

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Referenced:

\u2022 Al Gore\u2019s An Inconvenient Truth: https://algore.com/library/an-inconvenient-truth-dvd

\u2022 Apple\u2019s Think Different campaign: https://www.youtube.com/watch?v=5sMBhDv4sik

\u2022 The Secret Structure of Great Talks (Nancy\u2019s TED talk): https://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks

\u2022 The Structure of Great Talks graphic: https://www.google.com/search?q=nancy+duarte+ted+talk+great+story+up+and+down+like+teeth&tbm=isch&sa=X&ved=2ahUKEwi2hoCZmJH_AhVXATQIHb1KC2AQ0pQJegQIBxAB&biw=1512&bih=838&dpr=2#imgrc=5Jei-bDCXe2qQM

\u2022 I Have a Dream speech by Martin Luther King Jr.: https://www.youtube.com/watch?v=vP4iY1TtS3s

\u2022 The Minto Pyramid Principle: Logic in Writing, Thinking and Problem Solving: https://www.amazon.com/Minto-Pyramid-Principle-Writing-Thinking

\u2022 The Minto Pyramid Principle and the SCR Framework, by Lenny: https://www.lennysnewsletter.com/p/minto-pyramid-principle-scr

\u2022 Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols: https://www.amazon.com/Illuminate-Through-Speeches-Stories-Ceremonies

\u2022 Marshall Ganz: https://www.hks.harvard.edu/faculty/marshall-ganz

\u2022 Brian Chesky: https://www.linkedin.com/in/brianchesky/

\u2022 Airbnb\u2019s Snow White storyboards: https://uxdesign.cc/how-airbnb-proved-that-storytelling-is-the-most-important-skill-in-design-15d04ac71039

\u2022 The Writer\u2019s Journey: https://www.amazon.com/Writers-Journey-Anniversary-Mythic-Structure

\u2022 Business Proposal: https://asianwiki.com/Business_Proposal

\u2022 Writer: https://writer.com/

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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Lenny may be an investor in the companies discussed.