010 Finding Clients in One's Cultural Community with Veronica Escobar
In a recent episode, Arthur Levin suggested that attorneys identify affinity groups to which they belong in order to cultivate potential sources of business. Following that line of thought, elder law attorney Veronica Escobar discusses the ways in which she highlights her cultural heritage and bilingual abilities to develop business and build her brand. We discuss the opportunities and risks in defining and marketing one's practice through such a lens.