Katie Couric, TV Journalist, Producer, & Author
Katie Couric is renowned and award-winning journalist, producer, and best-selling author. Katie is currently the Founder of Katie Couric Media, a multimedia news and production company. Katie also publishes the daily newsletter "Wake Up Call" From 2013 to 2017, Katie was Yahoo's Global News Anchor. Katie has been a host on all 3 major US TV networks \u2014 NBC News from 1989 to 2006, CBS News from 2006 to 2011, and ABC News from 2011 to 2014 \u2014 and in her early career she was an assignment editor for CNN. In addition to her TV news anchor roles , Katie has also hosted the Today show and 60 Minutes, and in 2004 Katie was also inducted into the Television Hall of Fame.
\nIn this conversation from the 2021 P&G Alumni Global Conference, Katie sat down with Marc Pritchard, P&G\u2019s Chief Brand Officer, to share their vision of a fairer and more equitable world through media and advertising. Katie speaks of the importance of accurate portrayals, images, and representation \u2014 influenced by the work of Mahzarin Banaji - who we\u2019ve also featured on this podcast \u2014 on how our brains are hardwired to make associations and connections. Katie spoke of growing up with women only portrayed as stay-at-home moms and having to insist that she would not just cover cooking or fashion shows. You\u2019ll enjoy this candid conversation between two of the industries\u2019 biggest leaders in media - on the importance of change - and understanding.