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\u201cThere's no question \u2014 if you want to keep a brand viable, you have to continue innovating. If you don't, it's not going to last.\u201d

Gordon Brunner, is P&G\u2019s former Chief Technology Officer - leading the company\u2019s technical community, and even serving on the Board of Directors. Gordon\u2019s a returning P&G Alumni Podcast guest also the co-author of SUPERIOR PRODUCTS, a new book sharing a first-ever look at the technical innovations behind some of world\u2019s leading consumer brands \u2014 as well as the systems, culture, and leadership principles that produced the products and sustained innovation. While many pay lip service to the importance of innovation and product superiority - Gordon and many other technical leaders know that words simply won\u2019t cut it. Product superiority must be demanded, rewarded, and celebrated - with org structures and processes built to achieve it, led by senior line and R&D leadership, but importantly starting with the CEO and Board of Directors. In this conversation Gordon shares stories behind the products we love - what worked and didn\u2019t - with lessons that are for more than just R&D\u2019ers, but also rising business executives and students who want to foster an environment of innovation.

Check out SUPERIOR PRODUCTS as an eBook / Kindle, or wherever your favorite books are sold. And for even more of Gordon Brunner\u2019s learnings from his time as P&G\u2019s CTO, be sure check out our past podcast conversation from September 2021 and November 2022.