Bonnie Wan, author of the Life Brief
"How do you express what you want in a way that activates you, is unignorable, and automatically aligns your beliefs, your values, and how you show up in the world?\u201d
\nBonnie Wan knows what it feels like to struggle with burnout and uncertainty about where to go next. As a celebrated advertising strategist she spent years helping brands like Pepsi and BMW get clarity on their values and purpose, but she one day found herself mired and directionless in her own life\u2013a \u201crecovering perfectionist\u201d with a crumbling marriage, a big job, and three young children. So she put her \u201cwork brain\u201d to work - and sketched out a creative brief (one of the key tools of the ad trade) for herself, granting clarity on what was missing and what she really wanted in her life. Not only did \u201cthe Life Brief\u201d save Bonnie\u2019s marriage, recenter her parenting, and catapult her career (she was named Ad Age\u2019s Chief Strategy Officer last year)\u2014it has since gone on to help thousands of others through her speaking at Apple, Bain & Co, Change.org, Google, Goop, Jane Goodall\u2019s \u201cActivating Hope\u201d Summit, SXSW and more. Her new book \u2014 \u201cTHE LIFE BRIEF: A Playbook for No-Regrets Living \u201c \u2014 creates a clear guide for anyone to break through life\u2019s clutter and create deeper meaning through three simple stages: Get Messy. Get Clear. Get Active. This is a perfect conversation to help so many of us who seem to \u201chave it all\u201d yet feel restless or rudderless.
\nThis is a past conversation from Raman\u2019s other podcast, Modern Minorities, where each week we share minority conversations for all of our majority years. You\u2019ll enjoy this candid conversation that we hope will provide new perspectives and learnings.