Alicia Enciso, Nestle USAs Chief Marketing Officer
\u201cWhen you face challenges, the more you imagine finding positive outcomes is important to finding a different solution.\u201d
\nAlicia Enciso is Nestl\xe9 USA\u2019s first ever Chief Marketing Officer - leveraging marketing as a force for good across the industry - in multicultural marketing, plant-based innovation, \u200b\u200band scaling mentorship for underrepresented groups. Alicia has served at Nestl\xe9 since 2013, starting as a VP of Communications in Mexico. Prior to Nestl\xe9 Alicia was Managing Director of the Zyman Group - a media consultancy where she led the group\u2019s operations in Mexico developing growth strategies for Fortune 500 companies. And Alicia spent eleven years at P&G - starting in Latin America and rising through the ranks across Personal Care, Home Care and Paper Divisions, where in 1997 she led P&G\u2019s then-largest Latin American acquisition, creating a new Paper Division for the region.
\nAlicia studied at Instituto Tecnol\xf3gico Aut\xf3nomo de M\xe9xico and Harvard University - and serves as the Vice-Chair of the ANA\u2019s Alliance for Inclusive and Multicultural Marketing. In this role - she works with fellow industry leaders to help drive equality, inclusion and systemic change in the marketing ecosystem and society. You\u2019ll enjoy this positive, candid conversation about leaning into challenging opportunities and learning through action, positivity, and perseverance.