Market Research Chapter 2: "101" Marketing Research - The Basics That Your Company Can Perform
Market research is a broad term, and it can be incorporated into
nearly every aspect of your business. There is, however, a fairly
standard set of steps to any research undertaking, whether you
are looking to pursue new projects, understand your customers, or improve your own work force.
Listen to Chapter 2 of Market Research 101 for the the basic steps your company can take to jumpstart your market research efforts.