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Today's guest is Mary Strachan who talked about how marketing is like a lamp. Mary joined the Learning from Smart People Podcast to share her expertise as a marketing strategist. Her mission is to simplify marketing, amplify impact and avoid burning out.

As you listen to the show, here are some things you will learn:

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• The 2 functions of a lamp that directly relate to marketing.
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• My gift (or curse) for using analogies
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• The importance of being of service
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• Why your business needs to support your lifestyle and not the other way around
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• Understanding who you are and what your business is about
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• How that understanding impacts the way you market
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• Aligning your business decisions with who you are
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You can find Mary on the website below:

Website: https://www.marymstrachan.com/

She is also offering a free digital copy of the Find My Alignment Kit. It is designed to allow the real you to shine through in your business and marketing.

Free Resource: https://www.marymstrachan.com/get-your-kit/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

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• Twitter: http://twitter.com/LFSPPodcast
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• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
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• YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w
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You can also use the \u201cContact\u201d page on the \u201cLearning from Smart People\u201d website: https://www.learningfromsmartpeople.com/