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Today's guest on the Learning from Smart People Podcast is Scott Harward. He is an expert in data driven marketing with a focus on profit rather than impressions.

Here are a few things to listen for during this podcast:

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• What are Key Performance Indicators (KPI)
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• Faux KPIs
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• Tools to measure your website, ad campaigns and web traffic
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• How to avoid getting scammed by marketing agencies
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You can connect with Scott on his LinkedIn page:

https://www.linkedin.com/in/scott-harward/

You can also check out his new "Revenue Attribution" software:

https://www.journicity.com/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a review and follow us on social media:

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• LinkedIn: https://www.linkedin.com/company/lfsppodcast/
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You can also use the \u201cContact\u201d page on the \u201cLearning from Smart People\u201d website: https://www.learningfromsmartpeople.com/