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Rob Kessler talks about how to find your niche in business on this episode of the Learning from Smart People Podcast with Rob Oliver. Kessler is the inventor of the Million Dollar Collar. In this episode, he talks about why he invented the collar and shares his entrepreneurial journey. As an entrepreneur, you will relate to some of his experiences and learn from others.

Here are some of the topics covered as Rob Oliver and Rob Kessler talk about how to find your niche in business:

\xb7 Necessity is the mother of invention. Kessler loves to wear a dress shirt but not a tie, how can you keep your shirt from crumbling if you don\u2019t wear a tie?
\n\xb7 You can only go so far googling stuff, sometimes you need to consult a professional.
\n\xb7 Even though his Kickstarter did not get funded, he learned from the feedback
\n\xb7 Consumers will tell you what they want to buy, you just need to listen
\n\xb7 There\u2019s a difference between feedback and criticism
\n\xb7 Don\u2019t focus on problems, focus on solutions!
\n\xb7 Do tons of research on your concept
\n\xb7 Your patent can be a source of revenue
\n\xb7 Your passion is what will carry you through
\n\xb7 A great support network is invaluable
\n\xb7 You might need to take a partner whose strengths match your weaknesses
\n\xb7 The innovator and the implementer
\n\xb7 Never underestimate the power of good customer service
\n\xb7 Customer first, team second, company third
\n\xb7 Integrity is a huge part of life
\n\xb7 Part of integrity is putting out a super quality product
\n\xb7 You can harness the power of influencers
\n\xb7 Kessler thinks that NDAs can be fairly useless
\n\xb7 It\u2019s hard to get investors when you just have a concept

You can learn more about Rob Kessler and Million Dollar Collar through the links below:

Website: http://MillionDollarCollar.com
\nFacebook: http://www.facebook.com/milliondollarcollar
\nInstagram: http://www.instagram.com/milliondollarcollar
\nLinkedIn: http://www.linkedin.com/in/robkessleriii

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