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Graham Brown joins Rob Oliver in this episode of the Learning from Smart People Podcast to talk about how to build your brand. Graham is an authority on podcasts. He has founded a podcast agency called Pikkal & company. (It\u2019s pronounced like \u201cpickle\u201d, you will learn that as you listen to the podcast! I forgot to ask him before we started.) In this episode, we talk about brand building and podcasting.

Here are some of the topics that Rob Oliver and Graham Brown talk about in this episode of Learning from Smart People:

\xb7 The story of how a guy from England ended up in Singapore doing podcasting
\n\xb7 Everybody has a great story to share
\n\xb7 There are elements of your story that other people can identify with
\n\xb7 We are all living our own version of the \u201chero\u2019s journey\u201d
\n\xb7 One of the key elements is getting a stage to share your story
\n\xb7 People follow people, not brands and that is the doorway into business
\n\xb7 We need to unlock the human potential of our brands
\n\xb7 Storytelling is everybody\u2019s business
\n\xb7 People will forget what you told them, but they will remember how you made them feel
\n\xb7 Stories don\u2019t have to be trilogies or epics, they can be one line or even one word
\n\xb7 Great storytellers take away uncertainty
\n\xb7 You need a stage, a story, and the system
\n\xb7 Determine whether you need to start your own podcast or be a guest on someone else\u2019s
\n\xb7 Go forward in an agile manner
\n\xb7 Refine your narrative after each presentation
\n\xb7 Find your start and the \u201cwhy\u201d will become apparent
\n\xb7 Podcast guesting is about finding a host whose avatar matches yours

You can learn more about Graham Brown and connect with him through the website and social media links below:

Website: https://www.grahamdbrown.com/
\nLinkedin: https://www.linkedin.com/in/grahamdbrown/

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