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In this episode of the Learning from Smart People Podcast with Rob Oliver, we learn how to get publicity for yourself and your business from Jill Lublin. Jill is a best-selling author and international speaker. She hosts a publicity crash that helps her clients to obtain publicity. She also helps authors obtain book deals and foreign rights agreements. I have personally learned a great deal from her.

Here are some of the topics covered as Jill Lublin and Rob Oliver talk about how to get publicity for yourself and your business:

\xb7 How Jill went from being in law school to start her journey of promotion and publicity
\n\xb7 Jill\u2019s definition of public relations and publicity
\n\xb7 Publicity helps to keep you top of mind
\n\xb7 The media cares about what experts have to say and you have expertise!
\n\xb7 Creating the \u201cI have heard of you somewhere\u201d effect
\n\xb7 You must learn how to expand your expertise
\n\xb7 Use everything you\u2019ve got to pitch yourself to the media: ethnicity, gender, any identifying factor
\n\xb7 The media needs stories every day, they have airtime to fill
\n\xb7 Check the national day calendar to see if there is a holiday that you fit into
\n\xb7 There are 10,000 radio shows looking for 4000 guests every day
\n\xb7 Learning the art of pitching
\n\xb7 The importance of an engaging subject line
\n\xb7 Don\u2019t be afraid to pick up the phone and call a producer
\n\xb7 The local media needs you and is a great opportunity to build your media portfolio
\n\xb7 Publicity gives you a leg up on your competition
\n\xb7 The do\u2019s and don\u2019ts of media appearances
\n\xb7 Tips for being a good guest
\n\xb7 You must be of value and of benefit to be a great guest
\n\xb7 \u201cDrip Gold\u201d \u2013 give away valuable information
\n\xb7 Be sure to use soundbites
\n\xb7 Creating a list of 3 solutions that can be easily shared
\n\xb7 Learn how to speak, write, and think in headlines
\n\xb7 How is what you do relevant to what\u2019s going on?

You can learn more about Jill Lublin and her publicity master class using the links below. Make sure to take advantage of her free action guide:

Website: http://JillLublin.com
\nTwitter: http://twitter.com/jilllublin
\nFacebook: http://facebook.com/publicitycrashcourse
\nInstagram: http://instagram.com/jilllublin
\nLinkedIn: http://linkedin.com/in/jilllublin

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