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Rob Oliver chats with Lesley Hensell about how to become an online retailer in this episode of the Learning from Smart People Podcast. Lesley is the cofounder of Riverbend Consulting, a company that helps sellers on Amazon and other e-commerce platforms. She has years of experience and a great back story about why she decided to do this.

Welcome to the Thanksgiving episode!

Here are some of the topics covered as Rob Oliver and Lesley Hensell talk about how to become an online retailer:

\xb7 Lesley\u2019s backstory of why she got into the online retail business
\n\xb7 The art of retail arbitrage
\n\xb7 Why it is important to know your numbers (and what numbers to know)
\n\xb7 An understanding of FBA (fulfillment by Amazon)
\n\xb7 Check out Matt Sulava\u2019s episode
\n\xb7 Different options for how to model your online business
\n\xb7 You can sell items on Amazon even if you have only 1 of them
\n\xb7 How to set up your business from the beginning
\n\xb7 Understanding the rules and regulations of Amazon
\n\xb7 Differences between Amazon selling and eBay selling
\n\xb7 You can sell used items on Amazon but it has to follow their guidelines
\n\xb7 The nightmare of writing descriptions for items on eBay
\n\xb7 Comparing the fee structure of Amazon and eBay
\n\xb7 Utilizing the fee calculators to have a better understanding of profits
\n\xb7 Money is made when you buy the item, not when you sell it
\n\xb7 The importance of understanding the competitive marketplace
\n\xb7 Looking at the tools of the trade
\n\xb7 You will not be able to succeed if you don\u2019t know your numbers!
\n\xb7 The difference between doing FBA and self-fulfillment
\n\xb7 There are different guidelines for different categories, check them out!
\n\xb7 Set up your business to fit with your lifestyle
\n\xb7 Suggestions for where you can get started easily and inexpensively

You can learn more about Lesley Hensell and Riverbend Consulting through their website and social media links:

Website: https://riverbendconsulting.com/
\nTwitter: https://twitter.com/RiverbendConsul
\nFacebook: https://www.facebook.com/RiverbendConsultingLLC/
\nInstagram: https://www.instagram.com/riverbendconsulting/
\nLinkedin: https://www.linkedin.com/in/lesleyhensell/

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