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On this episode of the Learning from Smart People Podcast, Rob Oliver talks with Julie Guest about how to create a client stampede. Julie is a marketing advisor for companies around the world. She is a regular contributor to media sources such as Forbes, the New York Times and Entrepreneur Magazine. You will hear about how her entrepreneurial journey started when she was in high school. Her book is called \u201cThe Client Stampede\u201d.

Here are some of the topics covered in this conversation between Julie Guest and Rob Oliver about how to create a client stampede:

\xb7 How Julie and her friend started a business in high school that grew to a 20 person operation
\n\xb7 Why she decided to become a lawyer (and why she decided to move on)
\n\xb7 The one thing that she did that was most helpful in starting her business
\n\xb7 Julie\u2019s story of buying a house at the peak of the housing market
\n\xb7 Why she decided to sell her house on her own and how she did it
\n\xb7 The only thing that matters is there are opportunities everywhere
\n\xb7 Marketing creates its own demand
\n\xb7 The seven steps of the process are the basis of what she does today
\n\xb7 It is not a complicated process!
\n\xb7 People can afford to pay for what they value
\n\xb7 Part of your messaging is to establish value
\n\xb7 The difference between a marketing engine and marketing fuel
\n\xb7 A marketing engine is a system
\n\xb7 Marketing fuel gets used up, a marketing engine has residual value
\n\xb7 Rob gets to sit in the hot seat
\n\xb7 The big results come from honing in on your target market
\n\xb7 Think about additional revenue streams as well

You can learn more about Julie guest and her book \u201cThe Client Stampede\u201d through her website, social media links and her podcast. Be sure to get your client stampede opportunity score on her website.

Website: http://www.ClientStampede.com
\nWebsite: http://www.bolderlouder.com
\nPodcast: https://podcasts.apple.com/us/podcast/the-client-stampede-an-unconventional-marketing/id1580763678
\nFacebook: www.facebook.com/clientstampede
\nLinkedin: www.linkedin.com/in/julie-guest

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