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Rob Oliver interviews Glennette Goodbread on this episode of the Learning from Smart People Podcast. Glennette shares how to build a website that converts. She has over 20 years of experience in the web design and search engine optimization arena and helps her clients generate more leads and grow their businesses through their website.

On a side note, beginning with this episode, Learning from Smart People will only be releasing one episode per week, every Thursday. Enjoy this episode and we will see you next week.

Here are a few of the topics that Glennette Goodbread and Rob Oliver discussed on this episode of the Learning from Smart People Podcast:

\xb7 How Glennette switched from accounting to creating websites
\n\xb7 Websites are not like Field of Dreams \u2013 build it and they will come
\n\xb7 The difference between web design and search engine optimization
\n\xb7 Identifying the \u201cWho\u201d \u2013 finding your CLIENT
\n\xb7 Looking at your client\u2019s character, lifestyle, income, engagement, need and time
\n\xb7 Optimizing for search engines or for people?
\n\xb7 Ultimately, it\u2019s about lead generation
\n\xb7 The four levels of client awareness
\n\xb7 Looking at the intent of the searcher
\n\xb7 Differentiating yourself from your competition
\n\xb7 Identifying your USP
\n\xb7 Why your website needs to be conversion centric
\n\xb7 Having a website is just the first step, keyword research is the next
\n\xb7 Defining longtail phrases
\n\xb7 Thinking about the offer that you are going to make on your website
\n\xb7 Evaluating the effectiveness of your website

You can learn more about Glennette Goodbread and her services through her website and social media. She is also offering a free \u201cdiscovery call\u201d and a free e-book:

Website: https://www.premiumwebdesign.com
\nWebinar: https://rapidredesignnow.com/registration
\nTwitter: https://www.twitter.com/premiumweb
\nFacebook: https://www.facebook.com/premiumwebdesignandhosting
\nLinkedin: https://www.linkedin.com/in/premiumweb/

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