Hi folks, Leigh Farnell here. Now, I’m really excited about this Sell, Serve, Prosper Radio interview with Michael McLeod, managing director of Future Institute.
The reason I’m interviewing Michael, besides the fact that he’s got fantastic energy and fantastic drive, is I was watching him the other day, planning his prospecting.
Now, if you’re going to be prosperous, you need to understand how to prospect. In fact, we say prospecting for prosperity.
So, I sat down with Michael. In fact, we went on a Zoom conference webinar. And I recorded this. So, it’s on video, as well as on audio.
Now, the problem is there’s a bit of a technical crackle every now and again.
So, if you can just put up with the crackle because the content outweighs the crackle, if there’s such a thing.
So, listen in, take notes because when you’re talking about Sell, Serve and Prosper, it all starts with prospecting for prosperity, so you actually have someone you can actually sell to, and then serve.
So, make notes and we’re gonna do more work with Michael, because there’s even more we can go into.
But this is a gold mine on how to go about setting your plan in the Yellow Zone, in the Color Zone that’s yellow before you even get to a customer.
How to prospect for prosperity. Here we go.