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How do you deal with change? Do you anticipate it? In this episode, Denis and John Vuong discuss how to have a deeper understanding of one\u2019s mission and be in a better position to help others. John shares his insights on the changing landscape of leadership, where employees and leaders need to be adaptive and progressive in order to survive and thrive.

John Vuong started Local SEO Search Inc. in 2013 to help local business owners in Canada with Internet marketing. He has spent the last 20+ years in the print and online digital sales/advertising and marketing industries in corporate environments. Today, he is educating business owners on how marketing and advertising have changed with search engines like Google, Bing, and Yahoo. Now serving clients throughout Toronto and all across Canada, USA, UK, and Australia offering full-service search engine optimization for all business owners.

Information before making decisions is key but ensuring the quality of the data is vital. Tune in as Denis and John tackle what it takes for leaders to evolve in this fast-paced world. 

In this episode:

• John shares how he developed a deep understanding of local marketing dynamics and consumer behavior, which inspired him to start his own company.
• There are gaps in communication between businesses and their marketing, branding, and customer service teams. Mend these gaps by representing the clients the right way.
• Businesses have to be aware of the global landscape in order to stay afloat during difficult times.
• John discusses how leading by example is important, and how he leads by example by putting in hard work and being passionate about what he does.
• Leaders need to be in alignment with their values and journey if they want to lead successfully.
• John provides advice on slowing down and figuring out where you are in your life, and what your goals are for the future. He recommends the 5AM Club by Robin Sharma for building better habits.
• Leaders need to be active and understand the changing landscape in order to reflect on what challenges their employees and clients are facing.
• Leadership needs to understand the full landscape in order to make decisions proactively.

Key Takeaways:

• Stay focused and clear on your goals despite the noise around you
• Businesses need to keep an eye on the global landscape in order to pivot
• Leaders lead by example to inspire and elevate others
• As a leader, it's important to be proactive in adapting to the changing world
• Be adaptive and progressive in order to keep employees happy and content
• Organizations get into trouble when they think there is one answer to all questions

Tweetable Quotes:

\u201cPeople wanted to surround (effective leaders) because then they can see what they can be like if they put in that hard work and, you know, put in the time and effort and energy towards whatever that goal and commitment was.\u201d - John Vuong

\u201cAs a leader, there are always things that you can get better at, there's always room for improvement, and you're always growing. But you also want to uplift your team, or your people underneath you, and let them make mistakes. So you got to elevate them, you got to listen to them, you got to inspire them, you got to help them be better people in their roles.\u201d - John Vuong

Connect with John on LinkedIn and check out his website.

Email: denis@leadingchangepartners.com

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